01
Healthcare
Performance marketing, paid acquisition, search strategy, lead-quality optimization, landing pages and conversion tracking.
Performance Marketing · Analytics · CRO
I build and optimize customer acquisition systems.
Performance Marketing Manager with 8+ years of hands-on experience across Google Ads, Meta Ads, lead generation, analytics, conversion tracking and CRO.
AVAILABLE FOR PERFORMANCE MARKETING & GROWTH PROJECTS
Google AdsMeta AdsGA4GTMCRO
Performance Console / Selected Metrics
SELECTED RESULTS
Media Managed
₹25L / mo
Maximum monthly paid-media budget managed
Acquisition Efficiency
25–35% ↓
CPL reduction across lead-generation campaigns
Customer Acquisition
54% ↑
Increase in ecommerce customer acquisition
01 / Impact
Numbers that explain the work.
Selected results across paid acquisition, lead generation, CRO and ecommerce engagements.
8+
Years of hands-on experience
₹25L
Monthly media budgets managed
25–35%
CPL reduction across campaigns
20–25%
CPQL reduction in PropTech
54%
Increase in ecommerce customer acquisition
02 / Experience
High-intent acquisition environments.
Experience across Healthcare, Lead Generation, Real Estate, PropTech and Ecommerce, with a focus on acquisition, optimization and measurable growth.
02
Real Estate & PropTech
Paid media strategy, lead generation, budget scaling, audience optimization and funnel conversion.
03
Ecommerce
Marketplace operations, listing optimization and customer acquisition improvement.
04
B2B & Lead Generation
Campaign strategy, paid acquisition, targeting, analytics and conversion-focused optimization.
03 / Acquisition System
Paid media is only one part of the system.
I look beyond campaign metrics to connect targeting, media buying, landing-page experience, tracking and conversion quality.
AUDIENCE
PAID MEDIA
LANDING PAGE
TRACKING
CONVERSION
ANALYZE
SCALE
04 / Capabilities
From acquisition to measurement.
01
Paid Acquisition
02
Measurement
03
Conversion
04
Growth
05 / Selected Work
Problems solved. Performance improved.
A selection of practical performance-marketing problems solved through better acquisition architecture, search intent, conversion experience and distribution.
Funnel & Lead Quality Optimization
Good lead volume was being undermined by fake and incomplete submissions from low-intent TOFU traffic.
Challenge
Fake leads were entering through TOFU targeting, while incomplete mobile numbers made it difficult to identify genuine prospects.
What I changed
- Segmented audiences by funnel stage and user intent.
- Built audience pools for remarketing.
- Implemented a Data Layer to understand user behaviour and the user journey.
- Created funnel-specific landing pages aligned to search intent.
- Added name and mobile-number validation to improve submission quality.
Platform
Google Ads
Success measured byQualified Lead → Pipeline / Prospect Customer
The focus was genuine buying interest and progression into the sales pipeline—not lead volume alone.
Search Intent & Campaign Architecture
Lead volume looked healthy, but broad-match traffic was triggering competitor searches and producing poorly qualified leads.
Challenge
The campaign architecture allowed broad-match keywords to capture competitor-related and irrelevant searches, reducing lead quality despite good lead volume.
What I changed
- Rebuilt campaign and ad-group architecture around search intent.
- Removed broad-match keywords.
- Added commercial and transactional phrase- and exact-match keywords.
- Added irrelevant search themes as negative keywords.
- Applied negative keywords at campaign and ad-group level.
Migration strategy
Kept both campaigns running initially, gradually reduced the old campaign budget, shifted spend to the new structure, and stopped the old campaign once the new architecture generated a stable lead flow.
OutcomeBetter traffic quality → Better-qualified leads
The optimization shifted focus from raw lead volume toward commercially relevant search intent and lead quality.
Landing Page & Search Intent Alignment
The campaign was generating high lead volume at a low CPL, but the leads were largely irrelevant because the landing page was built for a general TOFU audience.
Challenge
The landing page did not provide enough relevant information for the specific healthcare keywords and intent targeted by the campaigns.
What I changed
- Reworked the landing page around audience intent and campaign targeting.
- Structured content to accommodate relevant keyword themes naturally.
- Added relevant information without turning the LP into a lengthy informational page.
- Kept the experience focused specifically on lead generation.
- Added anchor navigation so users could reach specific information faster with less friction.
Platform
Google Ads + Landing Page Optimization
Conversion signalsForm Start → Form SubmissionCall Attempt → Actual Call Received
Success was evaluated beyond CPL by looking at meaningful form completion and actual call outcomes.
Ecommerce & Marketplace Expansion
The website was receiving wheelchair orders, but delivery constraints were limiting the ability to fulfil those orders effectively.
Challenge
The business had demand through its website, but product delivery—particularly for wheelchairs—was creating an operational constraint.
What I changed
- Onboarded the business on Amazon.
- Expanded distribution to B2B and other B2C marketplaces.
- Listed products across the new sales channels.
- Used marketplace infrastructure to improve delivery reach and reduce dependence on the website's own fulfilment path.
Approach
Turned a delivery constraint into a distribution strategy by creating multiple routes to market rather than relying entirely on the company's own website.
Business outcomeWider distribution → More fulfilment options
The work expanded available sales channels while addressing the delivery problem through established marketplace infrastructure.
06 / Framework
Diagnose → Architect → AcquireConvert → Measure → OptimizeScale.
01
Diagnose
Understand the business objective, audience, funnel and existing performance before defining the acquisition strategy.
02
Architect
Build campaign, tracking and conversion architecture around the objective.
03
Acquire
Deploy and manage paid acquisition across relevant channels.
04
Convert
Improve landing pages, messaging and the user journey.
05
Measure
Connect campaign activity with meaningful conversion data.
06
Optimize
Identify inefficiencies and continuously improve performance.
07
Scale
Increase what works while protecting acquisition efficiency and quality.
07 / Technical Advantage
Where marketing meets technology.
My technical background helps me understand the web, tracking infrastructure and data layer behind acquisition and measurement.
Marketing stack
Google AdsMeta AdsGA4Google Tag ManagerConversion TrackingAnalyticsReportingCRO
Technical capabilities
HTMLCSSJavaScriptWordPressData LayerTracking ImplementationLanding Page Optimization
Measurement pipeline
PAID MEDIA→LANDING PAGE→GTM→GA4→Conversion Data→Reporting
08 / Experience
8+ years of compounding performance experience.
May ’25 - Present
Sarvodaya Healthcare
Senior Performance Marketing Specialist
Healthcare · Google Ads
Jul ’25 - Dec ’25
DigiBirds360
Paid Media Manager · Contract
Google & Meta Ads
Jan ’25 - May ’25
Prettify Creative
Senior Performance Marketing Specialist
₹20–25L monthly budgets
Jul ’23 - Nov ’24
Associatte PropTech Pvt Ltd
Senior Performance Marketing Specialist · Paid Media
₹15–20L monthly budgets
Jan ’23 - Jun ’23
Reign Real Estate
Senior Performance Marketing Specialist
~15% site-visit conversion ↑
Jan ’22 - Nov ’22
Provident Capital
Senior Performance Marketer
~20% landing-page conversion ↑
Jun ’20 - Jan ’22
WindowTechs India Pvt Ltd
Digital Marketing Specialist
Paid, social & B2B marketplaces
May ’19 - May ’20
Arcatron Mobility Pvt Ltd
Digital Marketing & Ecommerce Specialist
54% acquisition increase
Nov ’17 - Feb ’19
Ad2Brand Media Pvt Ltd
Digital Marketing Specialist · Intern → Full Time
Paid media & SEO
09 / Career Story
Marketer first. Technical thinker always.
My career has grown from digital marketing and paid-media execution into a broader performance role spanning analytics, tracking, landing pages, conversion optimization and reporting.
The advantage is simple: I understand what happens before the click,
after the click, and between the two.
10 / Building
Website Intelligence Platform
A technical platform concept focused on website intelligence, SEO analysis, indexation, structured data, crawling and automation.
01CRAWL
02ANALYZE
03IDENTIFY
04SCORE
05REPORT
06AUTOMATE
11 / About
Performance marketing manager. Technical thinker. Growth focused.
I'm a Performance Marketing Manager focused on building measurable acquisition systems across paid media, analytics, conversion optimization and reporting. My technical background adds another layer to my work - understanding the web, tracking and technical infrastructure behind marketing performance.
8+ YearsDigital marketing experience
Google Ads + Meta AdsPaid acquisition
GA4 + GTMMeasurement & tracking
Want the detailed career profile?
Download the current Performance Marketing CV
Download CV ↓
12 / Certifications
Platforms I work with.
Google Ads Certified
Search · Display · Shopping · Video
Google Analytics Certified
GA4
13 / Contact
Let's build something measurable.
Looking for someone who can connect paid media, analytics, conversion and growth?
START A CONVERSATION ↗Privacy: No form data is collected here. Email opens your own mail client.